L'activation 4 régions, concrétisation de la démarche Reuse pilotée par Citeo

La boucle de réemploi des emballages de " l'Activation 4 régions " est l’aboutissement d’une démarche de co-construction initiée et pilotée par Citeo qui a fédéré une centaine d’acteurs (marques, distributeurs, verriers, opérateurs, fédérations, associations, etc.) autour d’un objectif : faire émerger un dispositif de réemploi national et mutualisé pour les emballages alimentaires standards et iconiques (propriété d’une marque) en grandes surfaces. Après deux ans de travaux et de réflexion collective, à la suite d’un appel à manifestation d’intérêt (AMI) organisé par l’éco-organisme, le schéma opérationnel et l’offre de GO! RÉEMPLOI ont été retenus pour conduire et exécuter les opérations du modèle imaginé, dans 4 régions françaises : Pays de la Loire, Bretagne Normandie et Faut de France. Cette première boucle mutualisée de réemploi mise en place pour 18 mois, a pour objectif de faire ses preuves, avant un déploiement national prévu à horizon 2027.

Rayon ReUse

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